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Reading lists: Marketing Communications


Reading lists: Marketing Communications

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
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Marketing Communications: A Brand Narrative Approach
MARKETING COMMUNICATIONS: A BRAND NARRATIVE APPROACH

Dahlen, Micael (Centre for Consumer Marketing); ...

£50.11
Essential
 Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the...
£12.74
£14.99
Recommended

Marketing Communications: Objectives, Strategy, Tactics
MARKETING COMMUNICATIONS: OBJECTIVES, STRATEGY, TACTICS

Rossiter, John R (University of Wollongong, Australia);...

£50.14
Recommended

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