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Reading lists: Marketing Management


Reading lists: Marketing Management

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
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Beyond Traditional Marketing: Innovations in Marketing Practice
BEYOND TRADITIONAL MARKETING: INNOVATIONS IN MARKETING PRACTICE

Kashani, Kamran (IMD); Jeannet, Jean-Pierre (Babson...

£33.99
£39.99
Recommended

Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
£93.50
Recommended
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
£59.46
£40.95
Recommended

Innovative Marketing Communications
INNOVATIVE MARKETING COMMUNICATIONS

Masterman, Guy; Wood, Emma

£45.04
Recommended
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
£21.24
£24.99
Recommended

Marketing: Real People, Real Choices, Global Edition
MARKETING: REAL PEOPLE, REAL CHOICES, GLOBAL EDITION

Solomon, Michael; Marshall, Greg; Stuart,...

£56.94
Recommended
Strategic Marketing Management (RLE Marketing)
£36.54
Recommended

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