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Research Methods for Leisure and Tourism
I Preparation 1 Introduction to research: what, why and who? 2 Approaches to leisure and tourism research 3 Starting out - research plans and proposals 4 Research ethics 5 The range of research methods 6 Reviewing the literature II Data collection 7 Secondary data sources 8 Observation 9 Qualitative methods: introduction and data collection 10 Questionnaire surveys: typology, design and coding 11 Experimental research 12 Case study method 13 Sampling: quantitative and qualitative III Data analysis 14 Analysing secondary data 15 Analysing qualitative data 16 Analysing quantitative data 17 Statistical analysis IV Communicating results 18 Preparing a research report
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