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Learn to style for advertisements, magazines and portfolios and take your first steps into one of fashion communication's most dynamic and rewarding careers. With hands-on practical advice on working as part of a team, developing a visual vocabulary and managing a shoot, you'll be encouraged to experiment and develop your own original creative concepts. This revised edition includes a new chapter on the future of the industry, exploring how the role is changing and the stylist's position as an entrepreneur. There are also new interviews with professional stylists and 120 new images to demonstrate each technique.
Introduction 1. The Fashion Stylist What Is Fashion Styling? Aspects of the Job A Career in Fashion Styling Interview: Helen McGuckin Interview: Max Clark 2. Essential Research Fashion Awareness Context Fashion Referencing Interview: Lily Charnock 3. Sectors within Styling Editorial Styling Commercial Styling Still-Life Styling Personal Styling Interview: Siobhan Lyons Interview: Emma Jade Edwards Interview: Carol Woollam 4. Preparing For a Photoshoot Organizing a Test Shoot Working with a Team Sourcing Clothing Props and Set Design Casting the Model Locations The Photoshoot in Production Production Planning Final Brief and Testing Interview: Laura Holmes Interview: India Harris Day of the Shoot Editing Post-Production 5. Becoming a Stylist Collating a Portfolio Creating a Website Self-Promotion Places to Work Interning and Assisting Working As a Freelance Stylist Interview: Aisha Jimoh Securing an Agent Interview: Sam Moore 6. The Future of Styling How the Role is Changing The Stylist Entrepreneur Bibliography Further Resources
