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Contents

Foreword Marina Kim, Director, Ashoka U Preface Part 1: Introduction 1.1 Preface 1.2 Cases in Social Entrepreneurship: What Makes an Excellent Case? 1.3 Teaching Notes 1.4 Introduction to the Cases Part 2: Understanding the Nature of the Social Entrepreneur The Meaning of Social Entrepreneurship J. Gregory Dees, Fuqua School of Business, Duke University, USA Case 1. So you want to be a social entrepreneur: Starting out, scaling up, staying committed Michael Gordon, University of Michigan, USA Case 2. Gram Vikas Imran Chowdhury, ESSEC Business School, FranceFilipe Santos, INSEAD, France Case 3. Kickstart: A business model to tackle poverty Saji Sam GeorgeV. Namratha Prasad, IBS Center for Management Research, IndiaCase 4. Kapai New Zealand: Eat Your greens! Helen Tregidga and Kate Kearins, Auckland University of Technology, New Zealand Eva Collins, University of Waikato Management School, New Zealand Part 3: Entrepreneurial action for developing inclusive markets Case 5. Fabio Rosa: Bridging the electricity divide in Brazil Aytha Harish Vivek Gupta, IBS Center for Management Research, India Case 6. Dr. Reddy's: Medicine is for people, profits follow Bala Chakravarthy and Sophie Coughlan, IMD, Switzerland Case 7. Altis: A microfinance startup in Nepal Jacen Greene and Scott Marshall, Portland State University, USA Case 8. VisionSpring: A lens for growth at the base of the pyramid Molly Christiansen Ted London, William Davidson Institute/Ross School of Business, University of Michigan, USA Part 4: Topic spotlight: SE approaches for tackling water challenges Case 9. Procter & Gamble's PuR Water Purifier: The hunt for a sustainable business model Lisa Jones Christensen and Jessica Thomas, Kenan Flagler Business School, University of North Carolina, USA Case 10. Trevor Field and the PlayPumps of Africa Debapratim Purkayastha, IBS Center for Management Research, India Case 11. WaterHealth International: providing safe drinking water to the bottom-of-the-pyramid consumers Hadiya Faheem and Debapratim Purkayastha, IBS Center for Management Research, India Part 5. Scaling, legitimacy and profit challenges for mission-driven Organizations Case 12. Business model innovation by Better Place: A green ecosystem for the mass adoption of electric cars Ramalingam Meenakshisundaram and Besta Shankar, IBS Center for Management Research, India Case 13. Noir/Illumninati II Benoit Leleux, IMD Lausanne, Switzerland Case 14. The ReUse PEOPLE: Turning scrap into sales William G. Powell and Charles J. Corbett, University of California, Los Angeles (UCLA), USA Case 15. Living homes Rebecca Henn and Andrew J. Hoffman, University of Michigan, USA Part 6: Resources 6.1 Guidelines for case writing 6.2 International case writing competitions 6.3 Case Collections and journals 6.4 About the oikos Global Case Writing Competition 6.5 About oikos 6.6 Literature

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